Gena Roach: Push Borrowers to the Web

Gena Roach: Push Borrowers to the Web

Online services are critical to a successful mortgage operation. According to a 2016 survey by Zillow, more than 50% of home buyers already apply for their mortgage online. Today’s borrowers already expect online capabilities from their lenders and servicers, because these capabilities provide greater convenience, 24/7 access to loan information and more control over their lending needs.

Lenders and servicers must offer their borrowers access to web applications to provide a positive borrower experience and ensure their businesses are competitive.

Read the Mortgage Orb article.

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