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How Narrowing the Market Focus Can Increase Servicing Opportunities

How Narrowing the Market Focus Can Increase Servicing Opportunities

As 2019 approaches, many credit unions may be looking for opportunities to expand their mortgage servicing program to generate more income and grow their business. While increasing the types of loans serviced or borrower markets served may seem like the best approach, it may actually be more lucrative for credit union servicers to narrow their scope by focusing on a specific niche. Identifying a niche that's a natural fit enables the servicer to excel by better catering to the particular needs of their targeted borrowers rather than spreading their resources across multiple verticals.

Read the CUNA article. 

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